When a Company Provides Its Advertising Agency with a Statement

question 269

Multiple Choice

When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

• A) Qualifying
• B) Positioning
• C) Determining
• D) Clustering
• E) Combining

---

Definitions:

Political Document

A written text that outlines the principles, policies, or intentions of a political entity, such as a government, political party, or movement.

Civil War Costs

The financial, human, and societal expenses incurred during the American Civil War, impacting both the Union and the Confederacy.

Civil War Effects

The wide-ranging consequences, including societal, economic, and political changes, resulting from the American Civil War (1861-1865).

Presidential Power

The legal and political authority granted to the President of the United States by the Constitution, including executive, legislative, and judicial powers.