Market Segmentation Is a Two-Step Process That Involves Naming Broad

question 110

True/False

Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

---

Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its current assets.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company’s use of its assets in generating sales revenue or sales income to the firm.

Financial Statements

Consolidated documents showing an entity's financial activities and condition, including balance sheet, income statement, and cash flow statement.

Common Shares

Represents ownership units in a corporation, giving holders voting rights and a share in the company's profits through dividends or capital appreciation.