Market Segmentation Is a Two-Step Process That Involves Naming Broad

question 110

True/False

Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

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Definitions:

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities, aiming to generate profits.

Personal Benefit

An advantage or profit gained from a situation or action that directly affects an individual on a personal level.

Trumpet

A brass wind instrument with a flared bell and bright, penetrating tone, often used in classical and jazz music.

Writing

The act, process, or practice of recording thoughts, ideas, or information by inscribing symbols or characters on a surface.