A Manager Who Aggregates All Potential Customers into a Single

question 111

True/False

A manager who aggregates all potential customers into a single product-market segment is likely to find that the segment is not homogeneous.

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Definitions:

Active Avoidance

The action of learning to evade a disliked stimulus by performing specific behaviors to ensure the stimulus is not encountered.

Aversive Events

Unpleasant or harmful events or stimuli that an individual seeks to avoid or escape.

Avoidance Conditioning

A learning process through which a subject learns to avoid an unpleasant or harmful stimulus by engaging in particular behaviors.

Passive Avoidance

A learning process in which an individual learns to avoid a stimulus or situation after experiencing or anticipating an unpleasant outcome.