A Marketing Manager Has Just Learned About Generic Markets

question 124

Multiple Choice

A marketing manager has just learned about generic markets. This may lead the manager

• A) to see a larger set of potential competitors.
• B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C) to think about new ways of satisfying the needs of her current customers.
• D) All of these alternatives are correct.