A Marketing Manager Has Just Learned About Generic Markets

question 124

Multiple Choice

A marketing manager has just learned about generic markets. This may lead the manager

• A) to see a larger set of potential competitors.
• B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C) to think about new ways of satisfying the needs of her current customers.
• D) All of these alternatives are correct.

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Definitions:

Equivalent

The same in terms of importance, utility, or definition.

Property

A characteristic or attribute that something possesses, often used to differentiate it from other things.

Equivalent

Having equal value, function, or meaning.

Teamwork

The collaborative effort of a group to achieve a common goal or to complete a task in the most effective and efficient way.