A Marketing Manager Who Wants to Apply the "Hierarchy of Needs

question 302

Multiple Choice

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

• A) most consumers are already satisfied and promotion will be needed to "create a need."
• B) the same marketing mix might satisfy two or more levels of need.
• C) not enough attention is focused on physiological needs.
• D) "social needs" focus on the psychological variables in consumer behavior.
• E) None of these alternatives is correct.

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Definitions:

Evaluating

The process of assessing or examining something with the possible intent of instituting change based on that assessment.

Unit Costs

The cost incurred to produce, store, and sell one unit of a product, calculated by dividing the total costs by the number of units produced.

Absorption Costing

Absorption costing is an accounting method that includes all direct and indirect manufacturing costs in the cost of a product.

Manager Bonuses

Extra compensation awarded to managers based on performance criteria or company profitability.