A Marketing Manager Who Wants to Apply the "Hierarchy of Needs

question 302

Multiple Choice

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

• A) most consumers are already satisfied and promotion will be needed to "create a need."
• B) the same marketing mix might satisfy two or more levels of need.
• C) not enough attention is focused on physiological needs.
• D) "social needs" focus on the psychological variables in consumer behavior.
• E) None of these alternatives is correct.

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Definitions:

Illegal And Unenforceable

Describes contracts that cannot be legally upheld or enforced due to the inclusion of illegal acts or elements.

Usury

The lending of money at an exorbitant or unlawful rate of interest.

Adhesion Contract

A contract created by a party to an agreement that is presented to the other party on a take-it-or-leave-it basis. Such contracts are legal but are sometimes rescinded on the grounds of unconscionability and the absence of one party’s free will to enter a contract.

Habitual Drunkards

A legal term historically used to describe individuals who regularly engage in excessive drinking of alcohol, often considered in legal contexts regarding their competency or rights.