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Unlike a generic market description, a product-market definition includes
Contribution Margin Ratio
A financial metric showing the percentage of sales revenue remaining after variable production costs have been deducted, indicating how much contributes towards covering fixed costs and generating profits.
Net Operating Income
Profit generated from a company's regular business operations, excluding deductions for interest and taxes.
Unit Sales Volume
The quantity of products sold by a company, not taking into account any discounts or returns.
Target Profit
The desired profit a company aims to achieve for a specific period or for a specific product.
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