According to the Text, Segmenting

question 270

Multiple Choice

According to the text, segmenting:

• A) is a disaggregating or "breaking down" process.
• B) assumes that each person should be treated as a separate target market.
• C) assumes that all customers can be clustered into profitable market segments.
• D) is an aggregating process.
• E) uses scientific rules to decide how many submarkets exist.

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Definitions:

Foreign Exchange Market

A global marketplace for trading national currencies against one another.

Economic Growth

Refers to the increase in the production of economic goods and services, compared from one period of time to another.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, leading to more money leaving the country than coming in.

Economic Growth

Economic growth is the increase in the production of goods and services in an economy over a period, leading to a rise in the country's standard of living.