Marketing Managers Want Market Segments to Have Each of the Following

question 274

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT:

• A) As similar as possible within segments.
• B) As different as possible between segments.
• C) As numerous as possible.
• D) Useful for identifying marketing mix variables.
• E) Large enough to be profitable.

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Definitions:

Egocentrism

The cognitive inability to differentiate between one's own perspective and another person's perspective.

Autism Spectrum Disorder

A variety of conditions related to the development of the nervous system, marked by difficulties in social interaction, repetitive actions, and issues with both verbal and nonverbal communication.

Stranger Anxiety

Stranger Anxiety is a common developmental phase in infants and young children where they exhibit fear or distress around unfamiliar people.

Infantile Amnesia

The common inability of adults to remember the earliest years of their childhood, typically before age 3 or 4.