A Target Marketer Who Uses Two Different Marketing Mix Strategies

question 45

Multiple Choice

A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying:

• A) the broad market approach.
• B) the single target market approach.
• C) the multiple target market approach.
• D) the combined target market approach.
• E) the generic market approach.

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Definitions:

Homosexual Males

Males who are sexually and/or romantically attracted to other males.

Heterosexual Males

Refers to men who are sexually attracted to women.

Kinsey Survey

A set of studies conducted by Alfred Kinsey in the mid-20th century focusing on human sexual behavior.

Human Sexual Behavior

The ways in which humans experience and express their sexuality, influenced by physiological, psychological, and sociocultural factors.