Segmenting, in Contrast to Combining

question 59

Multiple Choice

Segmenting, in contrast to combining:

• A) tends to focus more on customer similarities than on differences.
• B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
• C) usually means settling for a smaller sales potential.
• D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
• E) All of these answers are true statements.

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Definitions:

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A form of play among children where they simulate actions and scenarios from the real world, using their imagination and sometimes toys to enact different roles and activities.

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Mutual Exclusivity Assumption

The cognitive bias in children to assume that each object only has one name and each name refers to only one object, facilitating language acquisition.

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