When Major Airlines Target Business Travelers Because They Travel Often

question 36

Multiple Choice

When major airlines target business travelers because they travel often and typically pay at least three times the price for a ticket as leisure travelers, these airlines are segmenting the market primarily on:

• A) income.
• B) education.
• C) rate of use.
• D) ethnicity.
• E) age.

Acknowledge the significance of behavior observation and measurement in social psychology studies.

Grasp the importance of experimental design and control in social psychological research.

Understand the importance of internal and external validity in experiments.

Appreciate that social psychology investigates how people are impacted by others.

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Definitions:

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, characterized by the belief that one's actions have no effect on outcomes.

Learned Optimism

The concept that one can develop a more positive outlook through cognitive behavioral techniques, as proposed by psychologist Martin Seligman.

Explanatory Style

A psychological attribute that indicates how people explain to themselves why they experience a particular event, either positive or negative.

Learned Helplessness

A psychological condition in which individuals believe they have no control over their environment or outcomes, often resulting from consistent failure or punishment.