In the Seven-Step Approach to Market Segmentation

question 144

Multiple Choice

In the seven-step approach to market segmentation

• A) the first step is to name the broad product-market.
• B) small motels around a large urban area are the focus of the example.
• C) the qualifying needs are identified before the determining needs.
• D) the size of each submarket is not considered until Step 7.
• E) All of these are true.

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Definitions:

Short-term Memory Capacity

The amount of information that can be held in the short-term memory for a brief period, typically regarded as lasting 20 to 30 seconds.

Chunking

A cognitive strategy for organizing information into meaningful groups or chunks to enhance memory and recall.

Parallel Search

A search for information in which several stores or slots of information are simultaneously examined to match to the target.

Primacy Effect

The tendency to remember items at the beginning of a list better than those in the middle or end.