How Might an Organization Ensure That Marketing Objectives Are Compatible

question 215

Multiple Choice

How might an organization ensure that marketing objectives are compatible and aligned with top-level company objectives?

• A) Involve marketing managers in setting company objectives
• B) See how plans worked out at the end of the year
• C) Maintain effective e-mail communication
• D) Require every individual to set personal objectives
• E) Require the marketing department to set objectives

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