In the Seven-Step Approach to Market Segmentation

question 241

Multiple Choice

In the seven-step approach to market segmentation

• A) apartment buildings in cities with large student populations are the focus of the example.
• B) homogeneous submarkets are immediately identified in Step 1.
• C) the submarkets are nicknamed based on their qualifying needs.
• D) profit is considered in all seven steps.
• E) None of these is true.

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Definitions:

Variable Costs

Variable Costs are expenses that vary directly with the level of output or production, such as materials and labor costs.

NPV Calculations

A method used to evaluate the profitability of an investment by calculating the difference between the present values of cash inflows and outflows over a period of time.

Cash Flow Projections

Estimates of the amount of money expected to flow in and out of a business over a certain period.

Discount Rate

This is the rate used during discounted cash flow analysis for evaluating the present value of cash flows anticipated in the future.