A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 256

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

• A) the broad product-market can be served effectively with one marketing mix.
• B) most consumers are mainly concerned about brightness of teeth.
• C) factors such as taste, price, and "sex appeal" are not important.
• D) different market segments seek different product benefits.
• E) None of these alternatives is correct.

---

Definitions:

Document Theme

A unified set of design elements and color schemes applied to a document to ensure visual consistency across pages.

Colors Button

A user interface element that allows selection and application of colors in software applications.

Define

To specify or state a meaning of a word or phrase clearly and precisely.

Theme Effects

A set of visual enhancements in software that modify the appearance of elements such as fonts, colors, and shapes based on a particular aesthetic style.