A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 256

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

• A) the broad product-market can be served effectively with one marketing mix.
• B) most consumers are mainly concerned about brightness of teeth.
• C) factors such as taste, price, and "sex appeal" are not important.
• D) different market segments seek different product benefits.
• E) None of these alternatives is correct.

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Definitions:

Activities Per Product

The specific tasks or operations that need to be completed in order to produce each unit of a product.

Activity Cost Reduction

Initiatives or strategies aimed at lowering the costs associated with specific business activities or processes.

Activity-Based Costing

A costing method that allocates overhead and indirect costs to related products and services based on their usage of resources.

Lower-Cost Materials

This refers to choosing materials that are less expensive without significantly compromising on quality, often to reduce production costs.