Benefits of Focusing on a Specific Target Market (With the Aid

question 233

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

• A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
• B) Marketers can build a competitive advantage by effectively meeting customers' needs.
• C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D) Managers can identify the best technology for improving production methods.
• E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

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Definitions:

Main Purpose Rule

A legal principle that exempts a guarantor from the requirement of a written contract if the primary intent of the guarantee is to serve the guarantor's own interests.

Debtor

An individual or entity that owes money to another party.

Foreclosure Proceeding

A legal process by which a lender seeks to recover the balance of a loan from a borrower who has stopped making payments by forcing the sale of the asset used as the collateral for the loan.

Redeem

To recover possession of something by paying a specified amount, or to fulfill a promise or obligation.