When Doing "Positioning," a Marketing Manager Should

question 131

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) None of these is a good choice.

---

Definitions:

Stepfather

Stepfather is a man who is married to one's parent after the divorce or separation of one's biological parents, or the death of one's biological father, and who may serve as a parental figure.

Stepparent

An individual who is married to a person who has one or more children from a previous relationship, but is not their biological parent.

Stepfamily Cycle

The progression and evolving dynamics within a stepfamily, from initial formation through integration and stabilization, involving adjustment to new roles and relationships.

Stepparents

Individuals who become parents through marriage, partnering with someone who already has children from a previous relationship.