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Company objectives should shape the direction and operation of the whole business.
Differential Value
The unique added value of a product or service that sets it apart from competitors' offerings in the eyes of the customer.
Environmental Impact
The effect that human activities have on the environment, including natural resources, wildlife, and ecosystem health.
Environmentally Friendly Products
Goods and services designed to inflect minimal or no harm on the environment, often using sustainable resources, processes, or technologies.
Price Premium
The extra amount consumers are willing to pay for a product or service over its basic cost, often due to perceived quality or brand reputation.
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