When Segmenting Markets, Why Can't Managers Simply Choose One or Two

question 132

Multiple Choice

When segmenting markets, why can't managers simply choose one or two demographic characteristics around which to define their target group?

• A) It puts marketers at risk of discrimination lawsuits.
• B) Customer behavior is too complex to be explained in terms of just one or two demographic characteristics.
• C) Demographic characteristics do not influence buying behaviors.
• D) It will fail to produce a homogeneous group.
• E) Market segments must be based on three or more dimensions to be valid.

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Definitions:

Proprioception

The sense that allows the body to perceive its position and movement in space, contributing to balance and coordination.

Mediated By

A process or interaction facilitated or controlled by a specific factor or agent.

Mechanoreceptors

Specialized sensory cells or nerve endings that respond to mechanical stimuli such as pressure, vibration, and stretch.

Hair Cells

Specialized sensory cells found in the inner ear that convert sound vibrations into electrical signals that the brain can interpret.