When Setting Objectives for the Whole Firm, TOP MANAGEMENT Should

question 21

Multiple Choice

When setting objectives for the whole firm, TOP MANAGEMENT should:

• A) involve the marketing manager in the objective setting process.
• B) set objectives that focus on the highest possible immediate profit potential.
• C) stick to general objectives-in order to maintain flexibility.
• D) set objectives beyond what can actually be achieved-so everyone will work harder.
• E) All of these are useful when setting objectives.

---

Definitions:

Reticular Formation

The reticular formation is a network of neurons located in the brainstem that is responsible for regulating wakefulness and sleep-wake transitions.

Corpus Callosum

The thick bundle of fibers connecting the cerebral hemispheres.

Broca's Area

A region in the frontal lobe of the left hemisphere of the brain, involved in language processing, speech production, and comprehension.

Frontal Lobes

The part of the human brain directly behind the forehead, associated with complex cognitive functions like decision making, problem-solving, and control of voluntary movement.