Typically, Firms Need a Hierarchy of Objectives

question 249

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

• A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
• B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
• C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
• D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
• E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

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Definitions:

U.S. GAAP

Acronym for United States Generally Accepted Accounting Principles, which are a set of rules and standards designated for accounting and financial reporting.

Technological Feasibility

A stage in product development where it is determined whether technology can be developed or adapted to meet the product's requirements within a realistic budget and timeline.

Intangible Assets

Non-physical assets possessing value, such as patents, trademarks, copyrights, and goodwill, often representing a significant part of a company's asset base.

Aging Assets

Refers to the process by which assets, especially tangible fixed assets, decrease in operational efficiency and value over time due to wear and use.