A First Step in Evaluating Marketing Opportunities Is To

question 191

Multiple Choice

A first step in evaluating marketing opportunities is to:

• A) decide which markets the firm wishes to enter.
• B) consider the objectives and resources of the firm.
• C) hire a "futurist" as a marketing consultant.
• D) estimate market and sales potentials.
• E) find out if potential competitors are larger.

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Definitions:

Insurer

A company or entity that provides financial protection against specified risks in return for premiums.

Disclosure

The act of making new or secret information known.

Concealment

The act of hiding or not disclosing important information intentionally.

Insurable Interest

A principle that requires an individual to have a legitimate financial or emotional stake in the preservation of the subject of insurance to obtain a policy.