Which of the Following U

question 53

Multiple Choice

Which of the following U.S. marketing managers is about to make a serious mistake?

• A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade."
• B) "We are refocusing on senior citizens, since they will be a growing market for many years."
• C) "We are developing special swimsuit designs for older women as that market is very large and growing."
• D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
• E) None of these marketing managers seems headed for a mistake.

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Definitions:

Brazil

A large country in South America known for its diverse culture, rainforests, and significant contributions to global agriculture, soccer, and music.

United States

A country in North America, comprised of 50 states, a federal district, and several territories, known for its democratic government and diverse population.

Mariel Boat Lift

A mass emigration of Cubans to the United States in 1980, with around 125,000 people leaving Cuba from the port of Mariel to Florida.

Cubans

People originating from Cuba or of Cuban descent.