The _____ Dimension of the GE Grid Helps Managers Answer

question 285

Multiple Choice

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

• A) business strengths
• B) quantitative criteria
• C) industry attractiveness
• D) relative positioning
• E) qualitative criteria

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Definitions:

Profitability Analysis

Marketing analytics tool that measures how much profit the firm generates, as well as how much profit certain aspects of the firm, including regions, channels, and customer segments, contribute.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a business.

Revenue Analysis

A process of reviewing and evaluating the income generated from operations, usually to understand financial performance and identify improvement areas.

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.