"Positioning" Might Cause a Marketing Manager To

question 184

Multiple Choice

"Positioning" might cause a marketing manager to:

• A) introduce a new product for a segment with unsatisfied needs.
• B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
• C) shift attention to another market segment where competition is weaker.
• D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
• E) Any of these could be true.

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Definitions:

Inflation

The pace at which prices for goods and services generally ascend, causing buying power to decline.

Stagflation

A period of falling output and rising prices.

Hyperinflation

An extremely high and typically accelerating rate of inflation, often exceeding 50% per month.

Long-run Equilibrium

A state in an economy or market where all factors of production are fully utilized, and all prices and quantities have adjusted so that aggregate supply equals aggregate demand.