Estimating a Customer's Lifetime Purchasing Potential Is Important Because It

question 158

Multiple Choice

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

• A) make a quick sale on a product.
• B) decide whether to place ads online or in magazines.
• C) recognize that mass marketing is the best way to reach customers.
• D) select the right channel of distribution.
• E) devise long-range plans and strategies for building customer relationships.

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Definitions:

Personal Front

The aspects of an individual's life that they present to others, often involving personal identity or facade.

Style of Dress

The manner or way in which clothing and accessories are combined to express personal or cultural identity.

Expressions Given Off

Non-verbal cues that individuals exhibit, often unconsciously, which can reveal their true feelings or intentions.

Erving Goffman

A Canadian-American sociologist, Erving Goffman is known for his work on the symbolic interaction perspective, particularly his study of the social construction of self.