Estimating a Customer's Lifetime Purchasing Potential Is Important Because It

question 158

Multiple Choice

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

• A) make a quick sale on a product.
• B) decide whether to place ads online or in magazines.
• C) recognize that mass marketing is the best way to reach customers.
• D) select the right channel of distribution.
• E) devise long-range plans and strategies for building customer relationships.

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Definitions:

UN Global Impact

United Nations' initiatives aimed at promoting sustainability and equity worldwide through various programs and partnerships.

Function

Denotes the specific role or purpose something is designed or expected to perform.

Ethical Intensity

Relates to the perceived importance or significance of an ethical issue, often influencing how decisions are made in a business context.

Factors

Elements or components that contribute to a result or condition; influential determinants in various contexts.