"Positioning" Is a Marketing Management Aid Which Refers To

question 94

Multiple Choice

"Positioning" is a marketing management aid which refers to:

• A) a product's ability to provide both immediate satisfaction and social responsibility.
• B) how customers think about proposed and/or present brands in a market.
• C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
• D) how a firm approaches customer relationship management.
• E) All of these alternatives are true.

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Definitions:

Financial Objectives

Specific, measurable goals set by a business or individual to guide financial planning and gauge financial performance.

Backward Integration

A business strategy to control production of its supplies by purchasing or owning the suppliers, thus ensuring a more stable supply chain.

Value-added Activities

Process or actions that enhance the worth of a product or service, contributing to higher customer satisfaction or competitive advantage.

Product Development

The complete process of bringing a new product to market, from ideation through design, development, and introduction.