Typically, Firms Need a Hierarchy of Objectives

question 249

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

• A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
• B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
• C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
• D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
• E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

---

Definitions:

Activity Identifiers

Unique labels or codes assigned to specific tasks or activities within a project for tracking and management purposes.

Project Schedules

Detailed plans that outline the tasks, durations, dependencies, and resources needed to complete a project within a specified timeframe.

Contingency Time

A reserve time added to a project's schedule to account for potential unforeseen delays.

Late Start Dates

The latest possible dates by which an activity within a project can begin without delaying the project completion.