Typically, Firms Need a Hierarchy of Objectives

question 249

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

• A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
• B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
• C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
• D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
• E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

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Definitions:

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brainstem down the back, and connects the brain with the rest of the body, transmitting neural signals between the brain and the body.

Human Functions

The various biological, psychological, and social activities performed by humans necessary for survival and quality of life.

Postganglionic Neurons

Postganglionic Neurons are the neurons in the autonomic nervous system that connect ganglia with the organs they innervate, transmitting signals from the central nervous system.

Norepinephrine

A neurotransmitter that is also a hormone secreted by the adrenal medulla.