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Heinz, in Order to Boost Its Sales, Came Up with Ketchup

question 14

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Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:


Definitions:

Mathematical Formula

An equation or expression representing a relationship between mathematical symbols and quantities.

Hydrogen Ion Concentration

A measure of the acidity or alkalinity of a solution, often expressed in terms of pH.

pH

A measurement system designed to indicate the level of acidity or alkalinity in water-based solutions, ranging from 0 (highly acidic) to 14 (highly alkaline), with the midpoint, 7, representing a neutral pH.

Buffer

A solution that resists changes in pH when acid or alkali is added to it.

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