When Using Screening Criteria to Evaluate Opportunities

question 115

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative but not qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) The firm's weaknesses should be ignored.
• E) All of these are correct.

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Definitions:

Liability

A legal obligation or responsibility that can arise from contracts, torts, or other legal matters, potentially resulting in the need to pay damages or perform specific acts.

Airplane Manufacturers

Companies or entities that design, produce, and often test aircraft for civilian or military use.

Accident Rates

The frequency or proportion of accidents occurring in a particular context or organization over a specified period.

Moral Hazard

The risk that one party to a contract can change their behavior to the detriment of another after the contract has been completed.