When Using Screening Criteria to Evaluate Opportunities

question 115

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative but not qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) The firm's weaknesses should be ignored.
• E) All of these are correct.

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Definitions:

Complete Protein

A source of protein that contains an adequate proportion of all nine of the essential amino acids necessary for the dietary needs of humans.

Colic

A condition characterized by frequent, prolonged, and intense crying or fussiness in a healthy infant without an obvious cause.

Second-Hand Smoke

Smoke that is not directly inhaled by a smoker but is exhaled into the environment, posing health risks to others.

Apneic

Referring to apnea, a momentary pause in breathing that occurs particularly while sleeping.