When Using Screening Criteria to Evaluate Opportunities

question 115

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative but not qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) The firm's weaknesses should be ignored.
• E) All of these are correct.

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Definitions:

Subpoena

A document commanding a person to appear at a certain time and place to give testimony concerning a certain matter.

Testify

To make a statement based on personal knowledge or belief, under oath in a court of law.

Main Part

The central or most important segment or component of something.

Address Block

The part of a letter that indicates to whom the letter is addressed. The address block is placed in the upper left-hand portion of the letter, above the salutation and reference line, if one is included.