When Ford Motor Co

question 104

Multiple Choice

When Ford Motor Co. introduced its Escape hybrid SUV, it offered a $1,000 rebate as an incentive to attract new buyers. This was an example of which aspect of the marketing mix?

• A) Price
• B) Promotion
• C) Place
• D) Product

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Definitions:

Anti-intellectual

A stance or policy that distrusts or devalues intellectual pursuits and achievements, often favoring emotion or practical experience over intellectual or scholarly insights.

Greedy

Exhibiting an excessive or selfish desire for more than is needed or deserved, especially of money, wealth, food, or other possessions.

Extremist

An individual or group holding radical views or advocating for severe or drastic measures in pursuit of their goals, often in the political, religious, or social spheres.

Barry Goldwater

An American politician and a five-term Senator from Arizona, known for sparking the resurgence of the conservative movement in the 1960s.