GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 103

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

---

Definitions:

Select

The process of choosing or making a decision when faced with two or more possibilities.

Organize

refers to arranging or structuring people, resources, or tasks systematically to achieve specific goals or outcomes efficiently.

Selective Screening

Allows only a portion of available information to enter our perceptions.

Conscious Awareness

Pertains to being fully aware and mindful of one's immediate environment, thoughts, and feelings.