When Ranked in Importance from Greatest to Least, the Four

question 195

Multiple Choice

When ranked in importance from greatest to least, the four Ps line up as follows:

• A) Product, price, promotion, place.
• B) Price, promotion, place, product.
• C) Promotion, place, product, price.
• D) Place, product, price, promotion.
• E) The four Ps are of equal importance.

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Definitions:

External Locus

Refers to a belief that outcomes in one's life are due to external forces and circumstances beyond individual control.

Internal Locus

The belief that one has control over their own life and outcomes, rather than external forces having that control.

Control

The power to influence or direct people's behavior or the course of events.

Implicit Assumption

An unstated belief or premise that influences attitudes, actions, and decisions without explicit acknowledgment.