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Converse started selling its "high-top" canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a _____________ opportunity.
Sales Increase
The growth in revenue or number of units sold over a specific period, often used as a measure of business performance.
Full Capacity
The maximum level of output that a company can sustain to make a product or provide a service under normal circumstances.
Operating Capacity
The total output a company can produce using its current resources, under normal working conditions.
Sales
The total amount of a company's revenues generated from the sale of goods or services.
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