The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 137

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) creative strategy planning is needed for survival.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers want only established products.
• D) once a firm reaches a position as the market leader, competitors are not likely to be a big problem.

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Definitions:

Market Revolution

A significant change in the U.S. economy in the early 19th century, driven by innovations in transportation, communication, and production that created a more interconnected market system.

Internal Borderland

A term used to describe areas within a country that lie on the margins of cultural, economic, or political power, often fostering unique identities or conflicts.

Primary Cell

A voltaic cell that cannot be recharged.

Secondary Cell

A voltaic cell that can be recharged.