The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 137

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) creative strategy planning is needed for survival.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers want only established products.
• D) once a firm reaches a position as the market leader, competitors are not likely to be a big problem.