A S.W.O.T. Analysis Can Help a Marketing Manager

question 157

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) define what business and markets the firm wants to compete in.
• B) narrow down to a specific target market and marketing mix from the many alternatives available.
• C) see the pros and cons of different possible strategies.
• D) develop a competitive advantage.
• E) all of these can help a marketing manager who is using a S.W.O.T. analysis.

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Definitions:

Delegated

The process by which authority and responsibilities are transferred from one person to another, while still retaining accountability for the outcomes.

Authority

The right or power assigned to an individual or organization to make decisions, give orders, and enforce obedience.

Traditional View

A perspective or approach that emphasizes historical precedence and the continuity of certain values, practices, and institutions over time.

Organizational Effectiveness

The capability of an organization to achieve its goals efficiently and effectively, maximizing resource utilization for the desired outcomes.