Estimating a Customer's Lifetime Purchasing Potential Is Important Because It

question 158

Multiple Choice

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

• A) make a quick sale on a product.
• B) decide whether to place ads online or in magazines.
• C) recognize that mass marketing is the best way to reach customers.
• D) select the right channel of distribution.
• E) devise long-range plans and strategies for building customer relationships.

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Definitions:

Aversive Therapy

A behavioral treatment method that involves using unpleasant stimuli or discomfort to reduce or eliminate undesirable behaviors.

Impulsivity

The tendency to act spontaneously and without thoughtful consideration of the consequences.

Selective Serotonin Reuptake Inhibitor (SSRI)

A class of drugs typically used as antidepressants that function by increasing levels of serotonin in the brain.

Monoamine Oxidase Inhibitor (MAOI)

A class of medications used to treat depression, characterized by their mechanism of inhibiting the enzyme monoamine oxidase involved in the breakdown of mood-regulating neurotransmitters.