Pop Soda Co

question 223

Multiple Choice

Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it's making the drinks available at more stores in its present areas. This is an example of:

• A) Market penetration.
• B) Differentiation.
• C) Product development.
• D) Diversification.
• E) Market development.

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Definitions:

Authentic Leaders

Leaders who are genuine, transparent, and ethical in their dealings, inspiring trust and respect from followers.

Corporate Values

The core principles and beliefs that guide a company's actions, decisions, and interactions with stakeholders.

Stakeholders

Individuals or groups that have an interest in the decisions and activities of a business or organization.

Conflict Management

The process of handling, managing, and resolving disputes and disagreements in a constructive manner.