The Wall Street Journal Has Been Trying to Attract New

question 113

Multiple Choice

The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses. This is an example of

• A) product development.
• B) diversification.
• C) market penetration.
• D) market development.

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Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, coined by B.F. Skinner.

Modeling

is the process of learning behavior by observing and imitating others, especially those considered as role models.

Operant Conditioning

An educational method where a specific behavior's intensity is altered through rewards or penalties.

Operant

A behavioral concept referring to an action or behavior that is modifiable by its consequences in a learning environment.