Ford Motor Co

question 230

Multiple Choice

Ford Motor Co. "loaned" new Fiestas to social trendsetters who drove the cars as part of their Meals on Wheels responsibilities. When Ford asked them to write about their driving experiences on Facebook and Twitter, it was emphasizing which aspect of the 4Ps?

• A) Product
• B) Place
• C) Price
• D) Promotion

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Definitions:

Technology and Maintenance Council

An organization focused on the development of recommended practices and standards for the maintenance and technology of commercial vehicles.

Recommended Practice

Suggested methods or procedures that are considered to be effective and efficient in achieving a desired result.

Road Shock

The impact and vibrations transmitted through a vehicle's suspension system as a result of irregularities and bumps on the road surface.