All of the Following Are Examples of a Marketing Orientation

question 53

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

• A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
• B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
• C) the firm's focus is on reducing its costs.
• D) the role of customer service is to satisfy customers after the sale so they'll come back again.
• E) costs that do not add value to customers should be eliminated.

Comprehend the essential components of an effective presentation structure.

Understand the preparation and planning required for making successful team presentations to external stakeholders.

Learn the guidelines for enhancing the readability and visual appeal of presentation materials.

Recognize the importance of understanding an audience’s needs and expectations for a speaking engagement.

---

Definitions:

Normal Behavior

Actions or reactions that are considered typical or expected within a particular society or cultural context.

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives onto someone else.

Personality Traits

Enduring characteristics or qualities that define an individual's behavior, attitude, and emotional responses.

Dishonesty

The act of being untruthful or deceptive in intention or action, leading to a breach of trust or integrity.