All of the Following Are Examples of a Marketing Orientation

question 53

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

• A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
• B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
• C) the firm's focus is on reducing its costs.
• D) the role of customer service is to satisfy customers after the sale so they'll come back again.
• E) costs that do not add value to customers should be eliminated.

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Definitions:

Forecast Errors

Mistakes or deviations from the actual demand in predicting future sales or demand.

Aggregate Plans

Strategies for allocating resources in production to meet expected demand over a medium-term time frame, focusing on balancing supply with demand.

Planning Period Cost

The total expenses associated with planning and executing operations over a specific period, including materials, labor, and overhead.

Stockout

A situation in which the demand or request for a product cannot be fulfilled because the item is not in stock, leading to potential loss of sales.