Wendy's Continues to Test Possible New Toppings for Hamburgers, Including

question 315

Multiple Choice

Wendy's continues to test possible new toppings for hamburgers, including grilled mushrooms and provolone cheese. This suggests that Wendy's is pursuing ______________.

• A) marketing myopia
• B) mass marketing
• C) product development
• D) market development
• E) diversification

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Definitions:

Increasing Resources

The act of adding more resources such as time, money, or manpower to a project or work environment to enhance productivity or efficiency.

Precise Rules

Clearly defined and strict guidelines or regulations that must be followed to ensure a certain outcome or maintain order.

ADR

Alternative Dispute Resolution, a range of processes and techniques to resolve disputes outside the judiciary process, including mediation and arbitration.

Employee

An individual who works part-time or full-time under a contract of employment, whether oral or written, express or implied, and has recognized rights and duties.