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Marketing managers should view potential customers as
Central
Pertaining to the main or most important part of something; often used in psychology to describe core processes or systems.
Parasympathetic Nervous System
A division of the autonomic nervous system responsible for conserving energy and returning the body to a restful state after stress or activity.
Sympathetic Nervous System
A part of the autonomic nervous system that activates what is often termed the fight or flight response.
Somatic Nervous System
The part of the peripheral nervous system responsible for voluntary muscle movement and the reception of external stimuli.
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