Marketing Managers Should View Potential Customers as

question 24

Multiple Choice

Marketing managers should view potential customers as

• A) all alike.
• B) all having the same needs.
• C) always wanting to meet needs in the same way.
• D) grouped into segments of similar consumers.
• E) different types, but all having the same characteristics.

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Definitions:

Empirical Research

The process of collecting and analyzing data directly from observations or experiments to validate hypotheses or theories.

Anecdotal Evidence

Information derived from personal accounts, stories, or observations rather than from systematic scientific research, often considered less reliable.

Personality Psychology

A branch of psychology that studies personality and its variation among individuals, including traits, behaviors, and patterns of thinking.

Self-reports

Methods in which individuals provide data or information about themselves, often used in surveys, questionnaires, and psychological tests.