Henry Ford Told Prospective Customers of His Model T Car

question 55

Multiple Choice

Henry Ford told prospective customers of his Model T car, "You can have any color as long as it is black." Which aspect of the marketing mix was he stressing?

• A) Promotion
• B) Product
• C) Place
• D) Price

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Definitions:

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Aspects of society that influence human behavior and the organization of society, such as family, community, education, and religion.

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Social Factors

Elements that influence societal behavior and interactions, including customs, values, norms, and demographic factors.