A Mail-Order Marketer of Flower Bulbs to Gardening Hobbyists Decides

question 219

Multiple Choice

A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores--to reach non-hobbyists who might be interested in pretty flowers. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

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Definitions:

Excludable

A characteristic of a good where it is possible to prevent people who have not paid for it from having access to it.

Rival

A term describing a good or resource that cannot be enjoyed by more than one individual or group without reducing its availability to others.

Private Good

A product or service that is excludable and rival in consumption, meaning its use is limited to paying customers and one individual's use diminishes another's ability to use it.

Cheeseburger

A cooked ground beef patty served between two slices of a bun, often with various toppings such as cheese, lettuce, and tomatoes.