Sales Promotion

question 229

Multiple Choice

Sales promotion:

• A) lets the salesperson adapt the firm's marketing mix to each potential customer.
• B) is the main form of advertising.
• C) tries to help the personal selling and mass selling people.
• D) is free.
• E) consists of both advertising and personal selling.

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Definitions:

Comprehensive Insurance

Insurance coverage that protects against a wide range of damages or losses, including those not caused by a collision for vehicles.

Collision Insurance

Auto insurance coverage that pays for damages to the policyholder's car resulting from a collision with another vehicle or object.

Deductible

The amount that a policyholder must pay out of pocket before their insurance will pay for their healthcare expenses.

Liability Insurance

A type of insurance that covers a person from damages; most states set minimum liability requirements.