When Marketers Select Criteria to Help Screen for New Market

question 235

Multiple Choice

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

• A) what kind of business the firm wants to be in.
• B) what resources the firm should build upon.
• C) what weaknesses need to be avoided.
• D) what is an acceptable return on investment (ROI).
• E) what expertise the firm possesses.

---

Definitions:

Young Adults

Individuals in the transitional age from late adolescence to full adulthood, often defined as ages 18 to 25.

Older Adults

Individuals typically considered to be of an age that is considered beyond middle age, often characterized as ages 65 and older, focusing on the later stages of life and associated changes.

Time of Day

The specific moment in the day typically indicated by hours and minutes.

Jet Lag

A transient condition characterized by exhaustion, sleeplessness, and various other signs, resulting from flying across different time zones.