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When Marketers Select Criteria to Help Screen for New Market

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When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:


Definitions:

Marginal Product

The additional output that is produced by utilizing one more unit of a variable input, holding all other inputs constant.

Labor Market

The marketplace in which employers find workers and workers find jobs, characterized by supply and demand for labor.

Marginal Revenue Product

The extra income obtained by employing an additional unit of a production factor.

Total Losses

The complete financial loss amount suffered by an entity, typically used in insurance when referring to a loss where the insured item is totally damaged or destroyed.

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