The "Marketing Concept" Says That a Business Firm Should Aim

question 138

Multiple Choice

The "marketing concept" says that a business firm should aim all of its efforts at:

• A) doing more advertising and selling than competitors.
• B) selling what the company produces.
• C) satisfying customers-regardless of profitability.
• D) satisfying its customers-at a profit.
• E) producing those products which it can make at lowest cost.

Recognize the value and categorization of different types of brands including private labels and global brands.

Analyze the criteria for evaluating a brand's financial and market performance.

Understand the tools for monitoring social media brand mentions.

Define brand loyalty and its significance in marketing.

---

Definitions:

Rinne Test

A hearing test using a tuning fork to compare air conduction and bone conduction of sound in each ear.

Mastoid Bone

A bone located behind the ear, part of the temporal bone, containing air cells that can become infected in mastoiditis.

Obturator

Anything that obstructs or closes a cavity or opening; refers to that internal portion of an examining instrument that facilitates the introduction of the instrument into the body and is then withdrawn, permitting visualization of the internal area.

Biopsy Forceps

A surgical tool used to take small samples of tissue from the body for examination and diagnosis of disease.